![]() Life-size versions of Geoffrey were also spotted in TV commercials during the 1980s, taking kids on adventures to Toys”R”Us stores and sharing news of all the great toys they would discover upon their arrival. His horns grew smaller, and his spots became a bit rounder. Geoffrey received a makeover during the 1970s, with rounder eyes and a tuft of hair added on his head. Members included his wife Gigi and son and daughter, Junior and Baby Gee. In 1975, Geoffrey introduced his family to the world. He made his first commercial debut in 1973 for Toys”R”Us appearing alongside hundreds of enthusiastic children dancing in the streets. Geoffrey appeared in print ads throughout the 1960s and early 1970s, growing in popularity with kids of all ages. Raffe made the Toys”R”Us version much more lifelike - and a store associate renamed him Geoffrey. Raffe” and was created to represent Children’s Bargain Town, Lazarus’ first store that sold baby furniture and toy merchandise. The earliest version of Geoffrey was actually known as “Dr. The store received its first brand mascot in Geoffrey the Giraffe in 1965. Lazarus founded a toy store named Toys”R”Us. Once you’re a Toys”R”Us kid, you’re always a Toys”R”Us kid. Each episode will feature Geoffrey’s visits as captured through the eyes of the child ambassadors. The tour, and campaign, will culminate with the launch of a global YouTube series. Each stop will be hosted by a local Toys”R”Us child ambassador and will feature in-store, eCommerce, and social media activations including a sweepstakes to enter to win a shopping spree. Geoffrey’s tour will include visits and activations overseas in London, Madrid, Saudi Arabia, South Africa, Dubai, and markets across greater China, Japan, and Southeast Asia. Good question! Loyal Toys”R”Us and Geoffrey fans can see their favorite giraffe beginning at the Toys”R”Us global flagship in the United States. Geoffrey’s World Tour, which launches June 3, will follow the beloved icon as he globetrots around the world. Geoffrey the Giraffe, the formerly retired brand mascot at Toys”R”Us, is heading on a global tour in summer 2022. We did not have this delightful news on our 2022 brand mascot bingo card.
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